For small businesses, Facebook can be a logical place to experiment with paid advertising without the risky investment of a lot of time and money. The social media giant offers an easy way for even the smallest companies to quickly start a targeted ad campaign, displaying business content to Facebook users while they browse the site. Businesses can, for instance, create ads to direct new fans to a Facebook page, ensure that more users see certain posts or send viewers to their websites.

As with most pay-per-click campaigns, we work with your business to create a marketing objective and devise a strategy with how best to get you there. We then set a budget for how much you are willing to spend over a set period. Costs run the gamut, but on average, clicks can cost less than $1 each, depending on whom you are targeting.

These campaigns are easier to monitor than complex pay-per-click search engine marketing because they require much less day-to-day tinkering. They also are less expensive than traditional media ad buys and eComm Australia will help you avoid common mistakes that cost time and money.

Done properly, Facebook ads can drive fans to your page and viewers to your website — and most importantly, create new customers.