Measure your performance
Google Analytics Integration
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, now the most widely used web analytics service on the Internet.
If you’re serious about business, online marketing and driving your business forward, then being able to measure your progress is a must.
Integrated with Google AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.
Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. Google Analytics e-commerce reporting can track sales activity and performance, shows a site’s transactions, revenue, and many other commerce-related metrics. These reports allow for a targeted approach to future improvements and is a cornerstone in implementing any marketing strategy.